Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, and protects the personal information of individuals ("you," "your," or "user") who visit or interact with our website located at food-via313.click (the "Website") and use our food-related services. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe, responsible, and transparent manner consistent with applicable United States privacy laws.

Please read this Privacy Policy carefully before using our Website or submitting any personal information to us. By accessing or using our Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Website immediately.

1. About Us

Via 313 is a food business operating in the United States. We provide food ordering, information, and related services through our Website. We take your privacy seriously and are dedicated to being transparent about the data we collect and how we use it.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through:

• Our Website at food-via313.click and any related subdomains;
• Online food ordering forms, reservation forms, and contact forms on our Website;
• Email communications and customer support interactions;
• Marketing and promotional activities, including newsletters and special offers;
• Any other services we provide in connection with our food business.

This Privacy Policy does not apply to third-party websites, applications, or services that may be linked from our Website. We encourage you to review the privacy policies of any third-party sites you visit.

3. Information We Collect

We collect several types of information from and about users of our Website. The categories of information we collect include the following:

3.1 Personal Identification Information

When you interact with our Website — for example, by placing a food order, creating an account, subscribing to our newsletter, or contacting us — we may collect the following personal identification information:

• Full name — to identify you and personalize your experience;
• Email address — for order confirmations, communications, and marketing (with your consent);
• Phone number — for order updates, delivery coordination, or customer service;
• Billing and delivery address — to process and fulfill food orders;
• Payment information — including credit or debit card details processed securely through third-party payment processors (we do not store full payment card numbers on our servers);
• Account login credentials — username and hashed password if you create an account on our Website.

3.2 Order and Transaction Data

We collect information about the food orders you place through our Website, including:

• Items ordered, quantities, and order amounts;
• Order history and preferences;
• Special dietary requests or instructions you provide;
• Date, time, and location associated with your orders.

3.3 Usage Data and Website Analytics

When you visit our Website, we automatically collect certain technical and behavioral information about your visit, including:

• IP address — to determine your approximate geographic location and for security purposes;
• Browser type and version — to ensure our Website displays correctly for you;
• Operating system — to optimize technical performance;
• Referring URL — the website or source that directed you to our Website;
• Pages visited — including the menu pages, order pages, or other sections of our Website you access;
• Time spent on pages — to understand user engagement;
• Click paths — the sequence of pages or buttons you interact with;
• Date and time of visits — for analytics and fraud prevention purposes.

3.4 Device Information

We may collect information about the device you use to access our Website, such as:

• Device type (desktop, tablet, mobile phone);
• Device identifiers and hardware model;
• Mobile network information;
• Screen resolution and display settings.

3.5 Cookie and Tracking Technology Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our Website. Please refer to Section 9 of this Privacy Policy for detailed information about our cookie practices.

3.6 Communications Data

If you contact us by email, phone, or through a contact form on our Website, we may collect the contents of your message, the date and time of your inquiry, and any other personal information you voluntarily share with us during such communications.

3.7 Marketing Preferences

We collect information about your marketing preferences, including whether you have opted in to receive promotional emails, text messages, or other marketing communications from us.

3.8 Sensitive Personal Information

We generally do not request or intentionally collect sensitive personal information such as Social Security numbers, government-issued identification numbers, racial or ethnic origin, religious beliefs, or health information. However, if you voluntarily disclose dietary restrictions or food allergies in connection with your orders (for example, to help us accommodate your needs), we treat such information with heightened care.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Providing and Managing Our Food Services

• Processing and fulfilling your food orders, including delivery and pickup arrangements;
• Managing your account and order history;
• Communicating with you about your orders, including confirmations, updates, and issues;
• Responding to your customer service inquiries and resolving complaints;
• Processing payments and refunds through our secure payment partners.

4.2 Improving Our Website and Services

• Analyzing usage patterns and trends to improve the functionality, design, and content of our Website;
• Conducting internal research and analytics to understand customer preferences and improve our menu offerings;
• Monitoring and troubleshooting technical issues on our Website;
• Testing new features and enhancements before public release.

4.3 Marketing and Promotional Communications

• Sending you promotional offers, discounts, and newsletters about our food services, where you have provided your consent or where permitted by applicable law;
• Personalizing marketing content based on your order history and preferences;
• Running targeted advertising campaigns on third-party platforms such as social media networks (using anonymized or hashed data);
• Notifying you of special events, limited-time menu items, or loyalty program updates.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at [email protected].

4.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations, including food safety, consumer protection, and tax obligations;
• Responding to lawful requests from law enforcement authorities, courts, or government agencies;
• Preventing, detecting, and investigating fraud, unauthorized access, and other illegal activities;
• Protecting the rights, property, and safety of Via 313, our customers, employees, and the public.

4.5 Business Operations

• Managing our internal business operations, including accounting, auditing, and administrative functions;
• Evaluating or conducting a merger, acquisition, reorganization, or sale of assets, in which case your information may be transferred as part of that transaction (see Section 5 for more details).

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following limited circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers to help us operate our business and Website. These service providers may receive your personal information only to the extent necessary to perform services on our behalf, including:

• Payment processors — to securely process credit card and other payments;
• Delivery and logistics partners — to fulfill food delivery orders;
• Email marketing platforms — to send promotional emails and newsletters;
• Website hosting providers — to host and maintain our Website infrastructure;
• Analytics providers — such as Google Analytics, to analyze Website traffic and user behavior;
• Customer relationship management (CRM) software providers — to manage customer communications and support;
• Cybersecurity and fraud prevention services — to protect our Website and users from unauthorized activity.

All service providers are contractually required to keep your information confidential and use it only for the purposes for which it was disclosed.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law, or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request;
• Enforce our Terms of Service or other agreements;
• Investigate potential violations of our policies;
• Protect the rights, property, and safety of Via 313, our users, or others;
• Detect or prevent fraud or other illegal activities.

5.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring or successor entity as part of that transaction. We will notify you via email or a prominent notice on our Website before your information is transferred and becomes subject to a different privacy policy.

5.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information — which cannot reasonably be used to identify you — with third parties for research, analytics, marketing, or other business purposes without restriction.

5.5 With Your Consent

We may share your personal information with other third parties when you have given us your explicit consent to do so. You may withdraw your consent at any time by contacting us at [email protected].

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

6.1 Technical Measures

• Encryption: We use Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our Website;
• Secure servers: Your data is stored on servers protected by firewalls and intrusion detection systems;
• Access controls: Access to personal information is restricted to authorized employees and service providers who have a legitimate business need to access it;
• Password hashing: User account passwords are stored in hashed form using industry-standard algorithms.

6.2 Administrative Measures

• Regular employee training on data privacy and security best practices;
• Data access policies and procedures limiting access on a need-to-know basis;
• Regular review and updating of our security policies and procedures.

6.3 Physical Measures

• Physical access controls to our servers and office facilities;
• Secure disposal of physical documents containing personal information.

7. Your Privacy Rights

Depending on the state in which you reside, you may have specific rights regarding your personal information. We are committed to honoring those rights as required by applicable law.

7.1 Rights Under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

If you are a resident of California, you have the following rights under the CCPA/CPRA:

7.2 General Privacy Rights for All U.S. Users

Regardless of your state of residence, we strive to honor the following rights for all users:

• Right to Access: You may request a copy of the personal information we hold about you;
• Right to Correction: You may request that we update or correct inaccurate or incomplete information;
• Right to Deletion: You may request that we delete your personal information, subject to legal retention requirements;
• Right to Data Portability: Where technically feasible, you may request your personal information in a structured, commonly used, machine-readable format;
• Right to Withdraw Consent: Where we process your information based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing before withdrawal;
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us by:

• Email: [email protected] with the subject line "Privacy Rights Request"

We will verify your identity before processing your request. We will respond to verifiable requests within 45 days as required under CCPA/CPRA. If we need additional time (up to a total of 90 days), we will notify you in writing of the extension and the reason for it. There is no charge for making a request, but we may charge a reasonable fee if requests are manifestly unfounded, excessive, or repetitive.

You may also designate an authorized agent to submit a privacy rights request on your behalf. The authorized agent must provide written authorization from you, and we may require you to verify your identity directly with us.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Our general data retention practices are as follows:

After the applicable retention period has expired, we will securely delete or anonymize your personal information in accordance with our data disposal procedures. Note that we may retain certain information longer if required by applicable law or for the establishment, exercise, or defense of legal claims.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website, analyze usage, and support our marketing activities.

9.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognize your device on subsequent visits and provide a more personalized experience. Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period of time or until you delete them).

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our Website, such as enabling you to add items to your cart or log in to your account. These cannot be disabled without affecting Website functionality.
• Performance and Analytics Cookies: Help us understand how visitors use our Website by collecting information about pages visited, time spent, and errors encountered. We use services such as Google Analytics for this purpose.
• Functional Cookies: Allow us to remember your preferences, such as your saved delivery address or language settings, to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to deliver targeted advertisements relevant to your interests on our Website and on third-party platforms. These cookies track your browsing activity across websites.

9.3 Managing Cookie Preferences

You have the right to accept or reject cookies (other than strictly necessary cookies). You can manage your cookie preferences through:

• Our cookie consent banner, which appears when you first visit our Website;
• Your browser settings, which allow you to delete or block cookies;
• Third-party opt-out tools, such as the Google Analytics Opt-out Browser Add-on or the Network Advertising Initiative opt-out page.

Please note that disabling certain cookies may affect the functionality of our Website and your ability to place food orders or access certain features.

10. Children's Privacy

Via 313 does not knowingly collect personal information from children under 18 years of age. If we become aware that we have inadvertently collected personal information from a child under 18 without verifiable parental consent, we will take prompt steps to delete such information from our records.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

Our practices are consistent with the Children's Online Privacy Protection Act (COPPA), which restricts the collection of personal information from children under 13 years of age. While our age restriction is set at 18 for business reasons, we comply with all COPPA requirements as a minimum baseline.

11. International Data Transfers

Via 313 is based in the United States, and our Website and services are directed at users located within the United States. However, some of our third-party service providers (such as cloud hosting companies, analytics platforms, or payment processors) may operate in, or transfer data to, countries outside the United States.

If your personal information is transferred outside of the United States, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy laws. These safeguards may include:

• Contractual clauses and data processing agreements with service providers that impose data protection obligations consistent with applicable U.S. law;
• Selecting service providers that operate in jurisdictions recognized as providing adequate levels of data protection;
• Other legally recognized transfer mechanisms as appropriate.

By using our Website from outside the United States, you understand and consent to the transfer of your information to the United States, where data protection laws may differ from those in your home country.

12. Third-Party Links and Services

Our Website may contain links to third-party websites, social media platforms, online ordering integrations, or other external services. We are not responsible for the privacy practices of these third parties, and this Privacy Policy does not apply to information collected by them. We encourage you to review the privacy policies of any third-party services you access through links on our Website.

Examples of third-party services we may link to or integrate with include:

• Social media platforms (e.g., Instagram, Facebook, Twitter/X) for sharing and social engagement;
• Map and location services (e.g., Google Maps) for finding our locations;
• Review platforms (e.g., Yelp, TripAdvisor) where customers may leave reviews;
• Third-party food delivery platforms that may have their own separate privacy policies.

13. FTC Act and Consumer Protection Compliance

Via 313 operates in compliance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in commerce. Our privacy and data practices are designed to be transparent, fair, and consistent with our representations to consumers. We do not engage in deceptive data collection practices, misrepresent how we use your information, or engage in practices that are unfair or harmful to consumers.

The FTC has authority to enforce privacy and data security requirements applicable to businesses like ours. We take this responsibility seriously and regularly review our practices to ensure compliance with FTC guidance, including but not limited to guidance on online behavioral advertising, data security, and consumer privacy.

14. How to File a Privacy Complaint

If you believe that Via 313 has not complied with your privacy rights or this Privacy Policy, we encourage you to contact us first so that we can attempt to resolve the issue directly.

14.1 Contact Us Directly

Please send your complaint or concern to:

• Email: [email protected]
• Subject Line: "Privacy Complaint"

We will acknowledge receipt of your complaint within 5 business days and aim to provide a substantive response within 30 days. If your complaint is complex, we will notify you of the extended timeline needed to investigate and respond.

14.2 Complaints to Regulatory Authorities

If you are not satisfied with our response, or if you believe we have violated applicable privacy laws, you have the right to file a complaint with the relevant regulatory authority:

15. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our Website does not alter its data collection or use practices in response to DNT browser signals. However, you may use the cookie management tools described in Section 9 to limit tracking on our Website.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page;
• Post a prominent notice on our Website for a reasonable period following the change;
• Where required by law or where we consider it appropriate, send you a direct notification by email.

Your continued use of our Website after the effective date of any updated Privacy Policy constitutes your acceptance of the updated terms. If you disagree with the changes, you should discontinue using our Website and contact us to request deletion of your personal information.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact our privacy team:

We are committed to working with you to obtain a fair resolution of any privacy concern or complaint. When contacting us, please include your name, contact information, a description of your concern, and any relevant order or account details to help us address your inquiry efficiently.